Automotive End Markets

Safer, Smarter Electronic Systems for Modern Vehicles

Advanced sensing, control, and integration systems engineered from concept to production. Made in the USA.
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400+ Patents | 60+ Industry Firsts

Advanced Engineering for Integrated Automotive Systems

As vehicles evolve with more sensors and connected features, packaging space shrinks, system demands increase, and timelines shorten. 

SBR TECH develops integrated electronic systems that simplify vehicle architecture, reduce hardware, and support efficient, cost-saving builds.

By housing design, engineering, and manufacturing under one roof in the USA, we provide OEMs with total control over performance, quality, and delivery.

50+ Years of Automotive Electronics Development

Recognized among America’s Top 50 Innovators

Innovation That Moves You

We create intuitive environments where advanced technology feels natural. By prioritizing the user experience and non-disruptive integration, our systems enhance vehicle performance and safety without complicating the drive.

Safer Closures and Vehicle Access

Smart Open / Smart Close® Systems

Gesture-based access system using radar and capacitive sensing for hands-free liftgate, door, and compartment operation.

Safe Close® Anti-Trap Systems (FMVSS 118 S5 Compliant)

Prevents injury and damage through non-contact obstacle detection with zero-force reversal for conductive objects and controlled reversal for all others.

Smart Entry Door Obstacle Sensor (DOS)

Detects people or objects near a door and halts or reverses movement to prevent entrapment or collision.

Remote Window and Door Operation

Enables safe remote closing and operation of windows and doors by combining Safe Close® and Smart Entry DOS with FMVSS-compliant safety systems.

Cleaner, More Intuitive Interfaces

Smart Touch® Capacitive Controls

Replaces mechanical switches with touch-sensitive controls that function through glass, leather, plastics, and other materials, supporting flexible interior design

Customizable Interface Systems

Supports programmable touch sensitivity, lighting, and multi-point interaction for climate, media, navigation, and vehicle controls

Virtual / Hidden Control Systems

Embeds controls beneath interior surfaces, eliminating exposed components and improving both durability and design flexibility

Integrated Control Panels (HVAC, Media, Navigation)

Consolidates multiple functions into a single interface, reducing system complexity and improving usability

Visibility and Sensor Performance

ClearFast® Heated Fluid Cleaning System

Clears snow, ice, and debris in under 30 seconds using temperature-controlled heated fluid (135–145°F), restoring visibility quickly

FMVSS, SAE, and OEM-Compliant Design

Meets industry standards while integrating with existing nozzle systems, wipers, and vehicle control modules

Integrated Sensor and Lens Cleaning

Maintains clear visibility for cameras and sensors that support safety systems and driver assistance features

Energy-Efficient Operation

Uses significantly less energy than traditional defrost systems, improving efficiency in both EV and ICE platforms

Cost and Warranty Reduction Through Design

At SBR TECH, we believe true innovation should pay for itself. By optimizing system architecture and embracing solid-state reliability, we eliminate the failure points of traditional mechanical components and deliver a superior bottom line for OEMs.

Component Reduction

By replacing traditional mechanical systems with solid-state controls, we have successfully eliminated up to 82 parts in a single application, drastically reducing assembly complexity.

Wire Harness Simplification

Our integrated approach reduces harness complexity by up to 50%, minimizing labor costs and streamlining installation.

Sensor and Hardware Consolidation

We leverage multi-functional radar and capacitive sensing to replace up to 11 discrete sensors and their associated wiring.

Reliability-Driven Design

Moving to 100% solid-state technology significantly lowers warranty claims, resulting in an estimated $2,000,000 in annual savings for our partners.

Weight and Efficiency Gains

Every system is engineered for weight reduction — such as our 4 lb. lighter seat electrical systems — directly contributing to improved EV range and ICE fuel economy

American-Made Engineering and Production Capacity

SBR TECH designs, engineers, manufactures, and validates automotive systems within a vertically integrated U.S. facility located in Reed City, Michigan.

This structure allows systems to move from concept to production without disruption while maintaining performance, quality, and delivery control.

Build Smarter Vehicle Systems

Reduce hardware. Simplify integration. Lower costs.

Improve safety, efficiency, and performance across modern vehicle platforms.

NAICS Codes

334418

Printed Circuit Assembly (Electronic Assembly) Manufacturing

221118

Other Electric Power Generation

332510

Hardware Manufacturing

332618

Other Fabricated Wire Product Manufacturing

333618

Other Engine Equipment Manufacturing

334220

Radio and Television Broadcasting and Wireless Communications Equipment Manufacturing

334416

Capacitor, Resistor, Coil, Transformer, and Other Inductor Manufacturing

334417

Electronic Connector Manufacturing

334419

Other Electronic Component Manufacturing

335311

Power, Distribution, and Specialty Transformer Manufacturing

335312

Motor and Generator Manufacturing

335314

Relay and Industrial Control Manufacturing

335931

Current-Carrying Wiring Device Manufacturing

335999

All Other Miscellaneous Electrical Equipment and Component Manufacturing

336320

Motor Vehicle Electrical and Electronic Equipment Manufacturing

336390

Other Motor Vehicle Parts Manufacturing

336992

Military Armored Vehicle, Tank, and Tank Component Manufacturing

811210

Electronic and Precision Equipment Repair and Maintenance